News + Blog

Copywriter Position Opening – “Are You a Master Persuader?”

July 10th, 2014 | Posted by Dovetail

Dovetail St. Louis Central West End Branding

Dovetail, a branding, marketing and digital media agency, is looking for a full-time copywriter who can collaborate with our team of art directors, designers and account managers to produce compelling and persuasive work.

10 things you need to know about the position:

  1. Being versatile is huge at Dovetail. We’re a smaller agency but do certain big things amazingly well. So one day you could be asked to help write scripts for a TV spot and the next day you could be crafting copy for a website, creating concepts for a brochure or storyboarding a presentation.
  2. Must love learning — and sharing what you learn with the team. Maybe it’s an idea for Dovetail or it could be a trend to help build a client’s brand. Presenting new ideas and following through is what keeps us moving forward.
  3. You need to bring value and energy to brainstorming sessions. We condone caffeine in all forms, so if you need an espresso or Red Bull (or three) to bring it, join the club. Prep work is just as important, so bring that, too.
  4. Thinking strategically is just as important as being creative. If the work gets off strategy, you’ll need to have a really good reason or be able to quickly hit Command+Z and get back on track.
  5. R-E-S-P-E-C-T for grammar, language, usage and proofing your work is a must. You know the devil is in the details and know how to use the right trigger words and emotions to write persuasive copy. Channel Don Draper or Peggy Olson (although, skipping their level of drama would be appreciated).
  6. Some of our work involves complex communication challenges, requiring research and digging to get up to speed on the category. From time to time, you may interview clients and stakeholders to get the information we need to find the elusive insight we can put to work.
  7. We need someone who has what it takes to produce work in a fast-paced environment. We don’t like fire drills either, but if you can’t deal with them occasionally, you’re in the wrong business.
  8. It seems like a no-brainer, but meeting deadlines is an absolute must. We have internal deadlines and client deadlines. Both are #1 on the important scale. We trust you’ll manage your time efficiently — and that you’ll ask for help when you need it.
  9. You’ll need to be a proactive self-starter with a positive attitude. Working at a small agency means owning your work — and being responsible enough to get it done without someone looking over your shoulder.
  10. Dedication to your craft and to our work together is essential. We like having fun and it’s more rewarding when we are all committed to doing our best work together. “Only the Dedicated” need apply.

10 things you may want to know about Dovetail (and can’t find on Google):

  1. We’ve been in business for over 30 years and started trading under the name Dovetail in 2010 as a result of a merger between advertising agency Maring Weissman and branding and digital media agency Big Wheel.
  2. Our clients often fall into B2B and B2C categories like healthcare, manufacturing, finance, destination, biotech, construction and technology. An interest in (or professional knowledge of) these categories would be extremely helpful.
  3. The clients we work with are happy to know that we understand business, sales, strategy, KPI’s and how to measure success. We’re often analytical in our approach since the industries we serve tend to have a lot of complicated details to communicate.
  4. We are channel agnostic when it comes to media. That means we have to know how to execute work in a lot of different mediums — from traditional advertising (as it evolves) to digital and tomorrow’s new media. There’s never a dull moment when it comes to staying one step ahead.
  5. We’ve been described as “caring too much” about the work we do for our clients. We’ll want you to “care too much” as well. We can’t help it — it’s in our DNA — and it should be in yours, too.
  6. We’re not big fans of the big ego. The best idea should win, no matter its origin — as long as it’s on strategy and can be executed.
  7. Solving the puzzle with a million tiny pieces and making sense of it all — that’s what we do.
  8. We lend our expertise to a couple of not-for-profit projects a year and we like to help people when we can.
  9. BENEFITS: we got ‘em. Health insurance, dental, 401k, paid holidays and more (like a ton of free coffee).
  10. The best work comes from a happy, positive place where people click. Chemistry is of the utmost importance.

Job Requirements:

  • Bachelor’s degree in journalism, English, public relations or related field
  • 2–4 years professional experience
  • Excellent writing, verbal and presentation skills
  • Ability/experience writing for both B2B and B2C
  • Strong research skills
  • Understand or be willing to learn content marketing and related strategies
  • Communicate professionally with Dovetail team members and clients
  • Microsoft Office proficiency
  • Social Media experience a plus

Next Steps to Be Considered for the Position:

  • Send us your resume and a cover letter telling us why you’d be a great fit at Dovetail
  • Send us a link to your online portfolio or a PDF of writing samples
  • Tell us where your best ideas originate
  • Answer: If you could choose one product or brand to do work for, what would it be and why?

Please email resume and samples to: info@dovetail-stl.com and include “Copywriter Position” in the subject line. For more information on Dovetail, please visit dovetail-stl.com.

Dovetail celebrates business in the heart of St. Louis’ historic Central West End neighborhood.

Categories → Job Openings


The Conference Call: Enabling or Preventing Communication

June 4th, 2014 | Posted by Susan Weissman

Alexis Madrigal did a great piece on NPR yesterday about the conference call — what’s working and what’s not.  What is curious to me is to figure out how to communicate with different people as our technology constantly changes.

The conference call is really sort of low tech, but Alexis points out how often things go wrong:

• Ooops, got the wrong dial in number

• The pin number was too long to remember

• Is so and so on the line?

• Someone hasn’t muted their line and we can hear your (dog, baby, coffee grinder, tapping on the keys working on a different project)…

On the other hand, there are so many tools to help us get the job done better and faster. What about Slack? Google Hangouts?

Alexis concludes that in some ways, the conference call is the common denominator for intergenerational communication. While the young prefer texting and the older prefer face-to-face contact, the conference call offers something all colleagues agree has merit. Take a listen.

 

 

Categories → Design & Culture, Trends & Research


Is Email Making You Less Productive

April 11th, 2014 | Posted by Scott Leisler

When was the last time you sat at your desk and turned off your email for an entire morning?

I was out with a colleague earlier this week and the conversation of multitasking came up and how workplace value is determined. In his organization he felt that employee value was rated higher for those that answered emails the fastest. Yet, they still have a to-do list a mile long because email never stops and the true work is waiting. At the end of the day they feel unaccomplished and the work they’ve produced leaves something to be desired. Simply put, they can’t get anything of substantial value done well because there are too many distractions.

There is plenty of research demonstrating that multitasking can make you feel like you’re getting more done, but in reality you just do a lot of things sub-par.

So I challenge  you … turn off your email for just 4 hours. Put your phone where you can’t hear it. Close down your web browser. Put headphones on and get to work.  Accomplish something more meaningful to your clients.

For a quick read on the distractions of multitasking click here.

 

Categories → Best Practices


Creativity Outside of the Office

April 4th, 2014 | Posted by Steve George

ratrod2

You might think that since I’m a senior art director that when it comes time to go home I’m done. Contrary to that belief, I find time to produce personal creative projects. The latest such project is this 1928 Ford Model A Ratrod. Doing projects like this allows me to be creative in a different way than producing work for clients. I find this other release helpful in keeping my mind working, refreshed and focused to help broaden my palette and thinking when applying creative for clients.

If you pay close attention to the details, some of you who were once a Boy Scout or know one may have a greater appreciation of this build. The smell of pine is in the air.

 

Categories → Design & Culture


“Selfie”—Early 21st Century; from self + i.e.

March 4th, 2014 | Posted by Georgia Relich

The Ellen DeGeneres selfie taken at the Academy Awards. I can’t get away from it. Every media outlet from the New York Times to Mashable has reported on it. It fascinates me. All the speculation . . . what it real? what is staged? was it a sophisticated Samsung product placement stunt (after all, rumor is that Ellen was using her iPhone backstage and Samsung did run a ton of commercials during the show)? Who knows, but what I do know is that within a 4-hour television show, seven tweets garnered between 26,000 and 170,000 retweets. Even Twitter seemed as amazed by the selfie as I was.

A Twitter spokesperson is quoted as saying “We were surprised and delighted to see Ellen’s use of Twitter during the broadcast of the program and the power of Twitter as a companion to TV is evident in the live reach we saw of that single Tweet.” eMarketer agrees. In their recent article, they report that the site has passed the early-adoption market and is settling in a pattern of more mature growth across demographic groups. But, what does it mean for us marketers and advertisers? The eMarketer article contends that older users are more likely to engage with ads. That bodes well for Twitter where 25- to 35-year olds are more into the service than teens, and in 2014, they’ll also represent nearly double the number of users. A maturing user base means slower growth which fuels marketplace concerns that Twitter is not growing fast enough. But, the article contends, a “well-established user base can be a less violatile user base, and Twitter’s maturing users not only in numbers but also in age could influence its advertising revenue potential.”

All good information for us marketers. But, what I really want to know is whether the pizza delivery guy was really a pizza delivery guy or a starving actor.

Categories → Media, Trends & Research, Web