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Lambert Art & Culture Program

The Art of Travel

Every year The Art of Travel fundraiser helps support the Lambert Art & Culture Program. This program maintains St. Louis Lambert International Airport’s exhibitions of local and regional artists, as well as helping to fund permanent installations around the terminals.

Dovetail has been tasked with creating eye-catching and effective messaging for this high-profile fundraiser. We needed to develop a strategy that would build awareness for the event, drive revenue growth, and attract more sponsors to the Art & Culture Program year over year.

In year one, our team created the night’s theme—Your Ticket to Candyville—to perfectly complement the event’s artistic partner Third Degree Glass factory. We also developed visually stunning collateral and materials—including tickets, posters, invitations, and much more—to help create buzz and excitement leading up to the big night.

In year two, our team doubled-down on the excitement that WOW airlines brought to STL with direct flights to Iceland and developed the theme—Northern Lights—capitalizing on the wonder and beauty of this marvel. The Northern Lights-inspired all of the program elements.