As an innovator in the green industry, Butterfly Energy Works set out to convince both home and business owners that sustainability does not have to drain the budget and instead, can pay for itself through savings in energy and efficiency. They had the research to prove it and the education and building audits to help the dedicated do so.
Next, Butterfly Energy Works needed to get the word out that going green can truly help the Earth and your bottom line. So they sourced Dovetail and communicated this message through a renewed brand identity, print collateral collection and website.
The campaign immediately built awareness that living and working in “sustained, renewed and transformed” communities can save more money than initially imagined.