This year, we teamed up with Smith Moore to put together a “100 Days of Celebration” campaign to mark the 100-year anniversary of the company’s founding. The campaign culminated in a company-wide Cardinals game and party on August 24.
Way back in April, we helped Smith Moore kick off the 100 days by sending out boxed baseballs with save-the-date information to all employees, along with an anniversary-themed celebration cake to the main office. Each Friday during the summer, momentum was built for the August 24 party with employee-centered trivia e-blasts that encouraged interaction and awarded some employees with gift cards. The final piece of momentum for the big day was a short video that we put together. Our goal was to showcase the true spirit of Smith Moore, which itself embodies their ability to stand the test of time.
The campaign and video were hits. The response for the Cardinals game was huge, and their party lasted well into the night. It’s a collection of work we’re very proud of here at Dovetail. If you can spare 90 seconds, check it out the video below!
People ask us all the time if traditional advertising, particularly TV, is dead or dying. The answer is unequivocally no. We are still enamored with sight and sound. Engaged. eMarketer’s article yesterday provides research to this point: 45% of Americans still find TV the most trusted source of information, followed by newspapers and radio. Yes, we use digital tools to find deals, do research, get recommendations and ideas from friends (and strangers). But we trust what we learn on TV more than any other channel of communication. I guess at the end of a long day, we all still lounge in front of the TV and pick up ideas. I know I do.
Apparently it won’t be long before our doctors begin prescribing mobile apps to us. This will compete with (and complement) the pharma industry. The first apps are being tested with heart conditions and diabetes now. There’s a great article in Forbes in which a mobile IT executive and a research executive from the drug business debate the issue. They already have anecdotal evidence that the use of the apps improves health outcomes. As a culture, we are all about downloading the next app and sharing the best apps with our friends. As with all changes, the pharma industry is not exactly embracing this innovation, but if they don’t, they may be left in the dust.
Do you know people that still use one of those old email addresses with domains like “hotmail.com” or “aol.com”? If you do, you might need to visit the website for one of Google’s newest marketing ploys.
At emailintervention.com, existing Gmail users are urged to start an intervention with their friends so they too can experience the world of Gmail.
The brilliance behind the idea is that Google gets regular people like us to do their bidding. Plus, the site does a great job of reeling in prospective users with humor, then grabbing them with Gmail’s cool features.
When devastation strikes like it did in Joplin, what happens when people need their medication? In a society dependent on paper health records, the difficult days that lie ahead in such a travesty would be even more troublesome. Fortunately for those who have now switched to electronic health records, like St. John’s Regional Medical Center in Joplin, those difficult days have become at least a little easier. NPR tells us another reason why electronic health records are becoming a necessity.