News + Blog : Financial Services

Smith Moore 100: The Campaign

September 27th, 2013 | Posted by Hunter Lansche

Smith Moore 100

This year, we teamed up with Smith Moore to put together a “100 Days of Celebration” campaign to mark the 100-year anniversary of the company’s founding. The campaign culminated in a company-wide Cardinals game and party on August 24.

Way back in April, we helped Smith Moore kick off the 100 days by sending out boxed baseballs with save-the-date information to all employees, along with an anniversary-themed celebration cake to the main office. Each Friday during the summer, momentum was built for the August 24 party with employee-centered trivia e-blasts that encouraged interaction and awarded some employees with gift cards. The final piece of momentum for the big day was a short video that we put together. Our goal was to showcase the true spirit of Smith Moore, which itself embodies their ability to stand the test of time.

The campaign and video were hits. The response for the Cardinals game was huge, and their party lasted well into the night. It’s a collection of work we’re very proud of here at Dovetail. If you can spare 90 seconds, check it out the video below!

Categories → Branding, Client Work, Design & Culture, Financial Services, Media


10 Myths That Plague Credit Union Marketing Professionals

July 9th, 2013 | Posted by Georgia Relich

This great article from the Financial Brand dissects, dispels and demystifies all the relevant misunderstandings plaguing credit union professionals. Topics addressed include the financials of marketing, the relationship between sales and marketing and marketing and advertising, brand marketing, product messaging, creative approach, competition and the importance of metrics. Short, sweet, but chock full of great reminders for what it takes to get good results on our marketing efforts.

Categories → Best Practices, Financial Services, Industry Info


CEFCU Wins Diamond Awards

March 22nd, 2011 | Posted by Georgia Relich

It’s always nice to be recognized for fine work, and we shared in a nice bit of recognition with our client, CEFCU, one of the nation’s largest credit unions. Over the weekend CEFCU won a Diamond Award for a radio spot entitled “Checks Go Marching,” and a Merit Award for their new logo, both created by Dovetail. The awards are given by the Marketing and Business Development Council of the Credit Union National Association (CUNA), the premier trade association serving credit unions. The Diamond Awards provide industry recognition for outstanding work by credit union marketers. ¬†Kudos to both the CEFCU and Dovetail teams.

Categories → Client Work, Financial Services, Industry Info, Media