News + Blog : Client Work

It’s Beginning to Look A Lot Like Window Walk

December 13th, 2013 | Posted by Jenna Green

Every year, on the first Saturday of December, the Central West End North Community Improvement District (CWE NCID) kicks off the holiday season in style, with the Window Walk Festival. All of the merchants within the CID boundaries decorate their windows to compete against each other for prizes – from our Celebrity Judges (this year, Ridley Pearson, Antony John and Suzie Osterloh) and also from the public.

The Kick-Off Festival features live holiday themed entertainment, music and more. I could tell you all about what an amazing day it was (even in sub-freezing temperatures), or I could just show you a video from our talented Art Director, Hunter Lansche.

Be sure to come down and vote for your favorite window through December 26 – you could win $50 in CWE gift certificates. More details at

Categories → Branding, Client Work, Design & Culture

Smith Moore 100: The Campaign

September 27th, 2013 | Posted by Hunter Lansche

Smith Moore 100

This year, we teamed up with Smith Moore to put together a “100 Days of Celebration” campaign to mark the 100-year anniversary of the company’s founding. The campaign culminated in a company-wide Cardinals game and party on August 24.

Way back in April, we helped Smith Moore kick off the 100 days by sending out boxed baseballs with save-the-date information to all employees, along with an anniversary-themed celebration cake to the main office. Each Friday during the summer, momentum was built for the August 24 party with employee-centered trivia e-blasts that encouraged interaction and awarded some employees with gift cards. The final piece of momentum for the big day was a short video that we put together. Our goal was to showcase the true spirit of Smith Moore, which itself embodies their ability to stand the test of time.

The campaign and video were hits. The response for the Cardinals game was huge, and their party lasted well into the night. It’s a collection of work we’re very proud of here at Dovetail. If you can spare 90 seconds, check it out the video below!

Categories → Branding, Client Work, Design & Culture, Financial Services, Media

Frida’s Deli is Winning … and Growing

April 29th, 2013 | Posted by Christine Manfrede


The only combination vegetarian, vegan and raw deli in St. Louis, Frida’s Deli recently earned accolades within eight separate categories in the annual restaurant poll conducted by The Riverfront Times. Frida’s is planning to expand seating and add Frida’s Farm this summer.

Frida’s owner, Natasha Kwan, partnered with Dovetail to develop the deli’s identity, advertising, signage and menus.

Treat your body and your taste buds to something special and delicious; visit Frida’s Deli at 622 North and South Road in University City. Be sure to check out for menu items, daily specials, updates and more information.

Categories → Branding, Client Work

Central West End Window Walk 2012

November 27th, 2012 | Posted by Dovetail

It’s that time of year again – the holidays! Every year we know they are coming, and every year we seem to be just as surprised as they sneak upon us.

Join us in the Central West End of St. Louis for live entertainment, ice sculpting, chestnut roasting, fiery feats by Jason Divad, horse-drawn carriage rides, carolers, food, drinks and of course, vote for the most beautifully decorated windows in the city!

The day long party starts at 1 pm on December 1st.

For more information please visit

Categories → Client Work, Design & Culture

Halloween in the Central West End

October 23rd, 2012 | Posted by Steve George

It’s that time of year again and preparations are underway for the biggest Halloween party in St. Louis – taking place this Saturday, October 27th.

This year’s marketing campaign promoting the one day celebration was inspired by the works and movies of Alfred Hitchcock. For more information, please visit the event page at

Categories → Client Work, Design & Culture