News + Blog

An Email Intervention

August 15th, 2011 | Posted by Hunter Lansche

Do you know people that still use one of those old email addresses with domains like “hotmail.com” or “aol.com”? If you do, you might need to visit the website for one of Google’s newest marketing ploys.

At emailintervention.com, existing Gmail users are urged to start an intervention with their friends so they too can experience the world of Gmail.

The brilliance behind the idea is that Google gets regular people like us to do their bidding. Plus, the site does a great job of reeling in prospective users with humor, then grabbing them with Gmail’s cool features.

Do you need an email intervention? …

Categories → Branding, Marketing Principles, Media, Trends & Research, Web



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